Pura Vida Tequila Company's enormously successful internet streaming radio station, Radio Pura Vida -- the first station fueled by tequila -- is now available as a free iPhone/iPad/iPod application download. Radio Pura Vida is the culmination of years of work by Stewart Skloss, the larger than life founder of the Mexican-based Tequila Company as well as the extraordinary vision and contributions of Pura Vida fellow investor, Rock-N-Roll Hall of Fame musician Billy Gibbons, of ZZ TOP.
"Since the launch of the online streaming media player on Cinco de Mayo 2011, Radio Pura Vida has had almost 150,000 hits and this number is growing daily," says Mr. Skloss. "With the launch of the new smart phone applications, listeners can now take the party with them wherever they go."
According to American Media Services (AMS), Internet Radio is one of the fastest-growing online media categories. The weekly Internet Radio audience has doubled every five years since 2001 and the Online Radio audience now reaches an estimated 57 million people age 12 and older per week, based on the most recent Arbitron and Edison research. In fact, Arbitron stated that 10% of that age group listens regularly to the Internet Radio service Pandora and tunes in for an average of almost ten hours per week. The research also points out that use of smartphones has nearly doubled in the past year with 31% using the devices and their applications.
Radio Pura Vida can be heard through a free pop-up media player at www.puravida.mx, as well as streamed live through the free custom iPhone/iPod touch/iPad app (soon to be released for Android and BlackBerry). The application also features links to cocktail recipes, Pura Vida social media sites and website, and an alarm clock feature so listeners can wake to the perfect mix of music.
Radio Pura Vida features an exciting mix of Adult Alternative, Texas Rock, Global Lithium Rock and Mexican Rock -- a combination of music that listeners cannot hear anywhere else. In addition to its eclectic mix of music, the radio station will include interviews with many of Billy Gibbons' industry friends -- also legends in the music business. The station includes exclusive music from Billy Gibbons' personal library and never-before released recordings. Listeners are encouraged to check in with Radio Pura Vida frequently to keep track of important Tequila News and opportunities to enjoy Pura Vida with friends.