901 Tequila Launches Reposado and Anejo Expressions

901 Tequila, noted for its award-winning and critically acclaimed 901 Silver, and Palm Bay International, one of North America’s premier wine and spirits importers, are proud to introduce 901 Reposado and 901 Anejo to North America.

Co-founded by Justin Timberlake, CEO, and Kevin Ruder, President, 901 Tequila, is produced by distiller Destileria Santa Lucia. Triple-distilled using the most innovative distillation methods, 901 Tequila is made using only 100% Blue Weber Agave grown in the heart of Jalisco. Perfected through three generations of craftsmanship and more than 60 years of experience, 901 Tequila is hand-crafted in small batches to achieve the highest standards and finest expression of tequila.

 901 Silver was awarded a Double Gold medal at the 2011 San Francisco World Spirits Competition, 90 Points from The Tasting Panel and Four Stars from Spirit Journal.

“901 Silver has been extremely well-received since its launch in 2009,” said Kevin Ruder, President of 901 Tequila. “We are thrilled to introduce 901 Reposado and 901 Anejo to our distributors, key accounts, leading cocktail experts and most importantly, consumers in North America.”

901 Reposado is aged in American oak barrels for at least 8 months, resulting in smooth flavors with agave notes, a hint of vanilla, and a long finish. Suggested retail price: $45

901 Anejo is aged for a minimum of 18 months in American oak barrels. It is very flavorful with notes of pepper, nuts, coffee, and roasted oak. Suggested retail price: $50

901 Reposado and 901 Anejo will join 901 Silver, offering tequila drinkers a more refined family of alternatives in the growing super-premium tequila category.

901 Reposado and 901 Anejo were available as of July 1 in NY, NJ, FL, CA, PA, MA and IL. A nationwide launch will follow in the Fall.

About 901 Tequila:

Hand-crafted, triple-distilled, and ultra-smooth, 901 Tequila is produced using only 100% Blue Weber Agave from the heart of Jalisco, Mexico.  901 Tequila blends nearly 70 years of time-honored tradition with contemporary production methods, and is proudly produced and bottled by Destileria Santa Lucia. www.901.com