Pernod Ricard (Paris:RI), through Pernod Ricard USA’s New Brand Ventures division, today announces that it has signed an agreement to take a majority stake in Del Maguey Single Village Mezcal, the leading producer of artisanal, hand-crafted mezcals and the number one mezcal brand in the US. The transaction is subject to usual condition precedents and is expected to close within 90 days.

Kimo Sabe, the fastest growing Mezcal brand in the United States, announced today it is launching a rare, limited release luxury line of Mezcal titled Colección de las Maravillas, with the first edition of the collection, Cinco de Noviembre, set to debut in July at Tails of the Cocktail.  Cinco de Noviembre is a blend of the rarest of all agaves, sonicated, then rested in glass for 26 months.  The limited edition release of 700 bottles will be offered in select cities across the U.S. and internationally, aptly priced at $511.  

Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the U.S. with its nuanced "Patrón the Summer" cocktail experience. This uniquely designed bar-on-wheels will allow consumers to engage with a highly customized touch-screen interface that will help serve up Patrón cocktails, perfectly tailored to their tastes. Across the Atlantic, a specially designed "Patrón the summer" airstream will travel the length and breadth of the U.K, delivering Patrón summer cocktails crafted by celebrated local bartenders in each town.

Kimo Sabe, the award-winning, ultra-premium, and fastest growing mezcal brand, announced today its "Step Up to the New Taste of Agave" campaign - a 100,000 person, 10-city national consumer taste-test challenge –kicking off in Las Vegas in June. The challenge will pit Kimo Sabe, The New Taste of Mezcal against the best-selling ultra-premium tequila and a smoky 'Oaxacan style' mezcal.

GEM&BOLT Mezcal, a line of fair-trade, female-founded Mezcal produced in Oaxaca, Mexico, has announced a strategic financing round from First Beverage Group one of the leading investment groups in the beverage industry. With a commitment to investments in innovative and transformational brands, First Beverage provides not only a capital infusion but a strategic partnership instrumental to GEM&BOLT's rapid growth in the wildly expanding mezcal category. GEM&BOLT officially launched in New York City in April 2017 after successful launches in Austin, TX and Los Angeles, CA in 2016.