Sauza Tequila Undergoes Largest Rebranding In History And Unveils New Premium Packaging

Sauza Tequila will debut a new premium look in June 2015. The refreshed brand identity is supposed to highlight the Sauza family heritage, quality and craftsmanship behind the spirit and elevate its visibility and presence internationally. 

"Sauza has been producing premium tequila since 1873, continuously bringing fresh perspectives to old traditions," said Megan Frank, senior brand director of tequila at Beam Suntory. "The rebranding will strengthen Sauza Tequila's position in the category globally and offer an invigorated brand experience. The new packaging is simply gorgeous and a major upgrade for the brand and consumers."

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El Jimador Taps Soccer Sensation Tim Howard To Connect With Millennial Consumers

Tequila el Jimador joins forces with U.S. National and Everton Goalkeeper, Tim Howard to support and promote the brand's soccer initiatives among fans and consumers. The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him.

"We are thrilled to be partnering with Tim Howard, an exceptional athlete who is as passionate about his craft, as we are about making quality tequila," said Mark Grindstaff, Global Brand Director, el Jimador. "Tim is a perfect fit for our brand because he embodies el Jimador's values of embracing diversity, seeing beauty in chaos and living life vibrantly, while also being relevant to el Jimador's millennial target consumer."

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Jose Cuervo Searches for the Next Don of Tequila

Jose Cuervo have launched an innovative new competition searching for, what the refer to as, the next Don of Tequila. Thousands of bartenders from 17 countries across the globe are being called to enter into battle by first uploading a photo of their own tequila serve, inspired by one of the current Dons, at

The top entries from each country will compete in national final events in July 2015. Bartenders will be expected to capture the spirit of the Dons and a real knowledge of Jose Cuervo and tequila. Competing bartenders will have the chance to win the prize of a lifetime: fly to Tequila, Mexico where they’ll get to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name.

Commenting on the launch of the competition, Juan Domingo Beckmann, CEO and 10th generation Jose Cuervo family member says, “Jose Cuervo has, over 250 years of family and company history, demonstrated the grit, expertise and an uncompromising passion for quality required to be and to remain the world’s number onetequila. Becoming a Don of Tequila is the ultimate accolade which is only awarded to those who truly deserve it. We’ll be setting bartenders all over the world challenges that demonstrate their creativity, passion and worthiness of the ‘Don of Tequila’ title.”

Applications close on the 13th of May, so if you're currently a bartend, and you aspire to be a Don...then check out full press release and upload your entry before it's too late.

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Arta Tequila Introduces Unconventional Triple-Barreled Extra Añejo

Arta Tequila, a Colorado-owned company, have today announced that the first batch of its five-year aged Extra Añejo tequila is now available, at select retail stores throughout Colorado. One of the most unconventionally produced tequilas, Arta’s Extra Añejo is triple-barreled (three years in American white oak, then split between French cognac and Spanish sherry barrels for another two years) and ultimately reunited, taking traditional tequila aging to an art form.

“At Arta, we respect tradition but also think outside the box which has already impressed the palates of some of the most sophisticated tequila aficionados and won some coveted awards,” said Tony Mayer, owner of Arta Tequila. “Our Extra Añejo is aged for five years and our triple-barreled process creates a complexity and a bounty of aromas that simply defies convention.”

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Pura Vida to Launch Indiegogo Campaign On Cinco de Mayo

Pura Vida Tequila are seeking to make their brand available to the masses by seeking funding through  an Indiegogo campaign, a crowdfunding platform, that kicks off on Cinco de Mayo! The goal of the campaign, which runs May 5 through June 10, is to raise at least $250,000 to capitalize Pura Vida's newly acquired distillery, expand operations, and distribute to even more locations across the U.S. and worldwide.

"Our goal is to bring our Pura Vida line of products nationwide, and in order to do that, it's time to acquire our own distillery. With an amazing line of perks, including many from our celebrity friends, our supporters will share in our dream to increase production to meet our demand, introduce new flavors, and help us build this vision literally one brick at a time," said Stewart Skloss, CEO of Pura Vida Tequila Company.

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