Maintaining its commitment to provide small-batch tequila experiences to discerning spirits drinkers who appreciate hand-harvested artisanal tequila, Tequila Herradura, crafted by the last true tequila-producing hacienda on the planet, announces the release of the fourth Coleccion de la Casa, Reserva 2015 – Directo de Alambique (Directo). The ultimate holiday gift for tequila aficionados, Directo is made from 100% blue agave, without barrel aging, to reflect a fresh tequila flavor.

Sean "Diddy" Combs invites consumers to use his personal concierge for their gifting needs this holiday season and beyond. Joining the ranks of established luxury-houses that offer personalized products, the DELEÓN™ Tequila Combs Concierge Program, in partnership with Reserve Bar, provides engraved bottles of the brand's Platinum or Reposado variants. The packages are then delivered to the legal drinking aged recipient of your choice except in states where prohibited by law. With online spending towards luxury goods on the rise, this premium service launches just in time for America's busiest online shopping day of the year, Cyber Monday.

Brought to you by those who drink it, Casamigos Tequila founders and owners, George Clooney, Rande Gerber, and Michael Meldman have created what is the most successful and fastest growing ultra-premium tequila in the country. Due to the rapid growth and success of Casamigos Tequila, including numerous top awards, its founders and owners have decided it is time to take importing in house. Casamigos Spirits Company will be the exclusive importer for Casamigos Tequila effective January 1, 2016.

Patron is 'expanding' holiday gift giving and entertaining this year with the release of a new and eye-catching, first-ever, 1-liter bottle of Patron Silver tequila.

"For people who enjoy and appreciate high-quality luxury spirits, this beautiful new large Patron Silver bottle certainly makes for a distinctive holiday gift," says Ed Brown, President and CEO of Patron Spirits. "This is truly a collector's item as it's the first time that we've offered Patron tequila in a 1-liter size package, and the first time that we've so strikingly reimagined our bottle label." 

el Jimador, the #1 selling 100% agave tequila in Mexico, kicks off one of the biggest celebrations among bicultural consumers in the United States, Day of the Dead or "Día de los Muertos."

To make this year memorable, el Jimador is launching a national contest giving adults 21 and older a unique opportunity to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau. Furthermore, el Jimador is launching a microsite that will serve as a one-stop-shop for consumers 21+ who want to enhance their celebrations with thematic cocktails, authentic food recipes, and party tips.