Ultimate Spirits Challenge®, the world's trailblazing spirits competition, announces the winners and full results for the 2017 Challenge. Ultimate Spirits Challenge (USC), now in its seventh year, celebrates 43 Chairman's Trophy winners, USC's highest award of excellence, and 213 Finalists. Ultimate Spirits Challenge 2017 was held at the Ultimate Beverage Challenge Evaluation Center in Hawthorne, NY. 

Kimo Sabe, the new face of mezcal, has signed a three-year deal to become the official and exclusive mezcal sponsor of SXSW. The deal commences with this year's South By Southwest® Conference, where Kimo Sabe will hold numerous high-profile activations, including hosting numerous happy hour parties at the Trusted Friends Lounge inside the Austin Convention Center, a sampling exhibit at the Lady Bird Lake Outdoor Stage at live music events, as well as many other surprise pop-up activations throughout the festival. With mezcal being the fastest-growing spirit category in the world — and Kimo Sabe the fastest growing mezcal in the US — planting their flag at SXSW is another major step for Kimo Sabe in creating brand distinction in the burgeoning category. The deal was announced today by Jim Walsh, CEO and co-founder of Kimo Sabe, Ashely Walsh Kvamme, COO and co-founder of Kimo Sabe and Scott McNearney, Director of Global Sponsorship at SXSW.

M.S. Walker has today announced its appointment as the U.S. importer for Grand Mayan Tequila. Based in Guadalajara, Mexico, Grand Mayan's portfolio of very special, premium, 100% Blue Agave tequilas are meant to be enjoyed on any occasion that calls for a smooth crafted spirit or a refreshing cocktail.

Every foodie knows a thing or two about sharing their favorite food and drink experiences with the social world, but there's something even more special about sitting with a group of individuals and sharing food, together. In celebration of all things delicious, delectable, mouth-watering and sippable, Tequila Don Julio has partnered with The Infatuation, the ultimate digital guide to all things food and drink, on a nationwide private dinner series. Attendees will feast on family-style dinners and will be treated to an ode to the brands' expertise in two areas: agave and #eeeeeats. Guests will enjoy Mexico's original luxury craft tequila alongside custom curated menus from a collection of top chefs and bartenders in the U.S. While guests will delightfully satiate, they will also be giving back to the community beyond the one created at the dinner table, as their attendance will benefit #HashtagLunchbag, a nonprofit organization that provides meals directly to those in need. The series will feature six private dinners kicking off in New York City with additional stops in Los Angeles, San Francisco, Austin and Chicago.

Zacatecas, Mexico Governor Alejandro Tello Cristerna announced today an agreement with Kimo Sabe, the award winning Mezcal, to create sustainable, organic, varietal agave ecosystems in Zacatecas, which will be able to supply the necessary natural ingredients for Mezcal, the world's fastest growing spirit category.

The collaborative partnership will create over 100 new agave farms, as well as work with existing agave growers to greatly expand their cultivation capabilities, generating over 1000 new jobs in the state.