Jose Cuervo have announced the launch of two commemorative Jose Cuervo Especial® Gold and Silver bottles, in celebration of their 220th year. The occasion marks the release of the first limited edition Jose Cuervo Especial® bottle ever produced by the brand in its storied history. The bottles will be available for a limited time only, it is currently unclear whether this is a global release or just U.S. from the press release.
Cuervo have also taken this moment to update their website, allowing users to select various years from the companies history and view the information, awards and branding from that particular period in time.
Full PR after the break as well as the promotional video that accompanies the release.
Dulce Vida Organic Tequila is unveiling a very special offering this month: a 5-Year Limited Edition Extra Añejo. The tequila release commemorates the company’s 5th anniversary and will be available in the United States in November 2014. Having received over 70 prestigious accolades in only five years on the market, there has been plenty to celebrate, but on the forefront of the true craft tequila renaissance, Pura Vida felt that this anniversary deserved something extraordinary.
Diageo –the global leader in beverage alcohol – and Sean Combs unveil a newly-expanded portfolio from the luxury brand, DELEON® Tequila, that brings the extraordinary product to a broader group of consumers through new Platinum and Reposado variants, starting at $60 MSRP. This launch marks the first release from the Diageo and Combs Wine & Spirits joint venture since the DELEON® Tequila acquisition was announced in January 2014.
Alonzo Pierce, CEO of Top Shelf Brands Holdings, has recently announced that the company received notice from the Alcohol and Tobacco Tax and Trade Bureau (TTB) that its Advertising, Labeling and Formulation Division (AFLD) has approved, without changes, the flavour recipe for Besado Tequila.
The TTB requires any alcoholic beverage maker that infuses "non-traditional" ingredients into its products to submit the flavor recipe for federal approval. The recipe for Besado Tequila includes the erotic herbal stimulants Maca and Damiana as well as Ginseng. Now that the flavor recipe is approved, the AFLD will review the application for and Certification/Exemption of Label/Bottle Approval (COLA) submitted by Top Shelf Brands as the final step in the approval process.
"Obviously we are thrilled that the TTB approved the Besado recipe as it was submitted," Pierce said. "We went to great lengths to create a recipe for a cutting edge tequila that would meet the standards for approval by the TTB."