Hornitos Tequila have announced the launch of their new Hornitos Black Barrel, a 100% blue agave tequila, aged through an innovative process that conveys the classic tasting notes of a whiskey.
Triple aged to create a uniquely complex tequila with whiskey characteristics, the newest premium offering from Hornitos is aged first for 12 months in American Oak barrels before transitioning into deep charred American Oak barrels for four months. In the final ageing process, the liquid is transferred to specially-toasted American Oak barrels for two additional months to further enhance the whiskey-like notes.
Sceptics amongst your may ask why you want your tequila to taste like whiskey...but it's picked up a few awards, most notably a Double Gold award at the San Francisco Wine & Spirits Competition.
We'll try to get our hands on a bottle to let you know what we think. For now, full PR in the main article.
Espolòn Tequila have today announced the participation of Espolòn in the FIM MotoGP World Championship for the 2014 season, where their very own Cock-A-Doodle-Crew (a not-so-subtle reference to the legendary rooster Ramon featured on the label) will be 'stirring things up'.
“Everyone likes to be part of the team,” says Kathleen Schuart, Senior Marketing Director, White Spirits at Campari America. “Racing enthusiasts know the team in the thick of it at a race is the Pit Crew. Our Cock-A-Doodle-Crew is the pit crew with an Espolòn twist. Part track friendly swag-fest, part tequila enthusiast revelry, part not-so-secret society – the crew is a fun way to get involved and get your Moto GP on Espolòn style. We are looking forward to some spectacular duels on and off the track.”
Full PR, as well as this year’s MotoGP signature cocktail, can be found in the main article.
If you hadn't checked your calendar then you may be blissfully unaware that Cinco de Mayo will this year fall on a Monday, a 'School Night'. Familia Camarena Tequila have launched a program dubbed #SAVECINCO that urges Cinco de Mayo fans to celebrate instead on Saturday, 3rd May.
To show support for the holiday, Familia Camarena is urging fans to sign a pledge on their website (SAVECINCO.com) and encourage friends to celebrate Cinco de Mayo on the Saturday beforehand. Those who pledge will be sent tips and tricks for a fun, memorable Cinco de Mayo as well as invited to participate in events and contests leading up to 3rd May.
Full PR. as always, can be found in the main article.
Sauza Tequila, the world's #2 premium tequila, have announced the launch of Sauza Sparkling Margarita Watermelon, their newest innovation offering authentic margarita taste with the unique addition of watermelon and effervescent bubbles.
Sauza claim their latest product to be a 'bubbly twist' on the classic margarita, offering a bold melon flavour with a lingering sweet lime finish.
If you're a fan of bad tequila mixed with carbonated fruit juices (who isn't!?), then the full PR can be found in the main article.