Constellation Brands to Purchase Casa Noble Tequila

Constellation Brands to Purchase Casa Noble Tequila

Constellation Brands have today announced that it will acquire the Casa Noble tequila brand. The transaction includes the Casa Noble trademark and related assets. It is expected to close in September 2014 and is subject to customary closing conditions. Terms of the purchase were not disclosed.

To continue building on the early success of Casa Noble, Jose "Pepe" Hermosillo, will join the Constellation team and lead the continued development of Casa Noble overseeing the brand's operations and remaining the brand's most senior ambassador. "As a founding partner of Casa Noble, I'm looking forward to joining forces with Constellation Brands, a company with such a strong reputation for driving growth, to build this brand to its highest potential," added Hermosillo.

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Herradura Invites Artists to Transform Tequila Oak Barrels into Works of Art

Herradura Invites Artists to Transform Tequila Oak Barrels into Works of Art

Tequila Herradura have announced today the launch of their second annual "Barrel Art Collection." The program gives artists an opportunity to create original art pieces using Tequila Herradura's oak barrels as their medium.

"At Casa Herradura we mature our tequila in oak barrels and consider the finished product a true work of art," said Mark Grindstaff, Brand Director, Tequila portfolio. "We are thrilled to create a platform where artists can use these same barrels as their medium for creating unique pieces to be showcased for our fans."

Full PR in the main article.

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La Venenosa Raicilla Enters the US Market...Legally

La Venenosa Raicilla Enters the US Market...Legally

Fidencio Spirits, importer of Fidencio Mezcal, proudly announces the newest addition to the portfolio, La Venenosa Raicilla, the first to enter The US market... legally.

Raicilla is an agave spirit from Jalisco and falls within the historic definition of mezcal in production but falls outside the Mezcal DO geographically. The category of Raicilla is a trade organization with over 70 member distillers, and it is on its way to becoming an official Denomination of Origen.

Full PR in the main article

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Patrón Spirits Introduces Roca Patrón, Small Batch Tahona-Only Tequila

 Patrón Spirits Introduces Roca Patrón, Small Batch Tahona-Only Tequila

Patrón Spirits have recently unveiled Roca Patrón, the company’s first line of tequilas produced entirely from the labor-intensive, centuries-old tahona process. Roca Patrón will be available first in the United States, starting in Summer 2014, before making its way into additional markets across the globe.

Early indications from certain individuals inside the tequila community, who have had the privilege of tasting this before its official release. have had very positive things to say about it.

Full PR can be found in the main article.

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