Constellation Brands to Purchase Casa Noble Tequila
Constellation Brands have today announced that it will acquire the Casa Noble tequila brand. The transaction includes the Casa Noble trademark and related assets. It is expected to close in September 2014 and is subject to customary closing conditions. Terms of the purchase were not disclosed.
To continue building on the early success of Casa Noble, Jose "Pepe" Hermosillo, will join the Constellation team and lead the continued development of Casa Noble overseeing the brand's operations and remaining the brand's most senior ambassador. "As a founding partner of Casa Noble, I'm looking forward to joining forces with Constellation Brands, a company with such a strong reputation for driving growth, to build this brand to its highest potential," added Hermosillo.